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Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour
Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186
MNCs at Nigeria's BoP. The primary data for this study were collected using Questionnaires administered to consumers in … South Western Nigeria. The secondary data used were obtained from the National Bureau of Statistics Surveys; 2009 … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in …
Persistent link: https://www.econbiz.de/10009793754
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Assessing market for multi-national corporations at Nigeria's bottom of the pyramid: Hints from consumer behaviour
Adebayo, Nathaniel Adeyemi - In: International Journal of Management, Economics and … 2 (2013) 3, pp. 157-186
MNCs at Nigeria's BoP. The primary data for this study were collected using Questionnaires administered to consumers in … South Western Nigeria. The secondary data used were obtained from the National Bureau of Statistics Surveys; 2009 … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in …
Persistent link: https://www.econbiz.de/10010322378
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Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour
Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186
MNCs at Nigeria's BoP. The primary data for this study were collected using Questionnaires administered to consumers in … South Western Nigeria. The secondary data used were obtained from the National Bureau of Statistics Surveys; 2009 … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in …
Persistent link: https://www.econbiz.de/10010186017
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Neuromarketing : The Journey to Better Consumer Understanding
Nyoni, Thabani - 2017
The idea that consumers are rational decision makers, who carefully consider options when making a decision about a certain phenomenon, will soon phase out! Believe it or not. In a bid to better understand the consumer, a myriad of economists still waste their precious time on “not-so-deep”...
Persistent link: https://www.econbiz.de/10012955334
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Consumer Studies in the 21st Century : A Bibliometric Case Study
Mukhopadhyay, Mayukh - 2021
International Journal of Consumer Studies (IJCS) has gradually evolved into a journal of international repute that publishes progressive and tested theories on a range of topics related to consumer research. After two decades in the 21st century, this article takes stock of the advances...
Persistent link: https://www.econbiz.de/10013226105
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Critical Review of Sustainability in Online Shopping
Freund, Annette; Jajalo, Brankica; Koehler, Manuela; … - 2023
Global warming forces consumer and corporate activities towards sustainability. During Covid-19, online shopping relevance also increased significantly. Anyway, there is no present research critically reviewing sustainability in online shopping directly. This research gap is filled with a...
Persistent link: https://www.econbiz.de/10014344785
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Spatial Segregation and Socio-Economic Mobility in European Cities
van Ham, Maarten; Tammaru, Tiit; de Vuijst, Elise; … - 2016
Income inequality is increasing in European cities and this rising inequality has a spatial footprint in cities and neighbourhoods. Poor and rich people are increasingly living separated and this can threaten the social sustainability of cities. Low income people, often with an ethnic minority...
Persistent link: https://www.econbiz.de/10011559705
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An empirical analysis of the determinants of household poverty in Turkey
Çağlayan, Ebru; İrem Koşan, Naime; Astar, Melek - 2012
This paper investigates the determinants of household poverty in Turkey using ordered logit model. It also focuses on parallel regression hypothesis and uses generalized ordered logit model. In this study, the data has been obtained from Household Budget Survey in 2009 and poverty levels have...
Persistent link: https://www.econbiz.de/10009692719
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Spatial segregation and socio-economic mobility in European cities
Ham, Maarten van; Tammaru, Tiit; Vuijst, Elise de; … - 2016
Income inequality is increasing in European cities and this rising inequality has a spatial footprint in cities and neighbourhoods. Poor and rich people are increasingly living separated and this can threaten the social sustainability of cities. Low income people, often with an ethnic minority...
Persistent link: https://www.econbiz.de/10011551914
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Child Tax Credit Redux
Lipman, Francine J. - 2020
Persistent link: https://www.econbiz.de/10012842247