Similar Search Results

Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour

Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186

MNCs at Nigeria's BoP. The primary data for this study were collected using Questionnaires administered to consumers in … South Western Nigeria. The secondary data used were obtained from the National Bureau of Statistics Surveys; 2009 … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in …

Persistent link: https://www.econbiz.de/10009793754

Assessing market for multi-national corporations at Nigeria's bottom of the pyramid: Hints from consumer behaviour

Adebayo, Nathaniel Adeyemi - In: International Journal of Management, Economics and … 2 (2013) 3, pp. 157-186

Persistent link: https://www.econbiz.de/10010322378

Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour

Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186

Persistent link: https://www.econbiz.de/10010186017

Conceptualising Consumers’ Purchase Intention Towards Online Group Buying

Yean Sien, Liew; Falahat, Mohammad - 2017

Objective – Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many...

Persistent link: https://www.econbiz.de/10014120306

Neuromarketing : The Journey to Better Consumer Understanding

Nyoni, Thabani - 2017

The idea that consumers are rational decision makers, who carefully consider options when making a decision about a certain phenomenon, will soon phase out! Believe it or not. In a bid to better understand the consumer, a myriad of economists still waste their precious time on “not-so-deep”...

Persistent link: https://www.econbiz.de/10012955334

Consumer Studies in the 21st Century : A Bibliometric Case Study

Mukhopadhyay, Mayukh - 2021

International Journal of Consumer Studies (IJCS) has gradually evolved into a journal of international repute that publishes progressive and tested theories on a range of topics related to consumer research. After two decades in the 21st century, this article takes stock of the advances...

Persistent link: https://www.econbiz.de/10013226105

Critical Review of Sustainability in Online Shopping

Freund, Annette; Jajalo, Brankica; Koehler, Manuela; … - 2023

Global warming forces consumer and corporate activities towards sustainability. During Covid-19, online shopping relevance also increased significantly. Anyway, there is no present research critically reviewing sustainability in online shopping directly. This research gap is filled with a...

Persistent link: https://www.econbiz.de/10014344785

Poverty in rural Pakistan

Mohammad, Irfan; Amjad, Rashid - 1994

The major aim of this chapter is to extend the poverty studies of the sixties into the seventies, it also re-examines the evidence on rural poverty for the sixties, supplementing the results with new evidence where available, mainly to see whether the conclusions reached by earlier authors were...

Persistent link: https://www.econbiz.de/10015231753

Poverty and household demographic behaviour in Pakistan - insights from PLM survey 1979

Mohammad, Irfan - 1985

An effort is made to discuss some of the related issues in this paper by identifying the socio-economic correlates of poverty in rural areas of Pakistan. This characterization of poverty is expected to yield insights regarding the link between incidence of poverty and capacity of the poor to...

Persistent link: https://www.econbiz.de/10015232603

Spatial Segregation and Socio-Economic Mobility in European Cities

van Ham, Maarten; Tammaru, Tiit; de Vuijst, Elise; … - 2016

Income inequality is increasing in European cities and this rising inequality has a spatial footprint in cities and neighbourhoods. Poor and rich people are increasingly living separated and this can threaten the social sustainability of cities. Low income people, often with an ethnic minority...

Persistent link: https://www.econbiz.de/10011559705