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The Spatial Representation of Market Information
DeSarbo, Wayne S. - 2016
Persistent link: https://www.econbiz.de/10012989486
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A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis
DeSarbo, Wayne S. - 2016
This manuscript introduces a new Bayesian finite mixture methodology for the joint clustering of row and column stimuli/objects associated with two-mode asymmetric proximity, dominance, or profile data. That is, common clusters are derived which partition both the row and column stimuli/objects...
Persistent link: https://www.econbiz.de/10012989420
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Venture launch and growth as a status-building process
Saxton, M. Kim; Saxton, Todd - In: Status in management and organizations, (pp. 191-211). 2011
Persistent link: https://www.econbiz.de/10008840705
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Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank; Saxton, M. Kim - In: Journal of advertising research 55 (2015) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
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Venture advocate behaviors and the emerging enterprise
Saxton, Todd; Wesley, Curtis L.; Saxton, M. Kim - In: Strategic entrepreneurship journal : SEJ 10 (2016) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011578848
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Research centers, business schools, and the world of sales
Ahearne, Michael - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 461-464
Persistent link: https://www.econbiz.de/10011737448
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957426
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Operations‐Related Structural Flux : Firm Performance Effects of Executives’ Appointments and Exits
Vaid, Shashank; Ahearne, Michael; Krause, Ryan - In: Production and Operations Management 30 (2021) 7, pp. 2188-2210
Persistent link: https://www.econbiz.de/10012538545
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Selling today : creating customer value
Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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Impact of outsourcing on business-to-business marketing : an agenda for inquiry
Ahearne, Michael; Kothandaraman, Prabakar - In: Industrial marketing management : the international … 38 (2009) 4, pp. 376-378
Persistent link: https://www.econbiz.de/10003865272