In this paper we tabulate norms of affective meaning / connotative meaning for several categories of stimuli that should interest researchers in consumer behavior, branding, website design, and more generally in marketing, language, graphic design, and psychology. All stimuli (182 logos, 68...

The influence of six different distances on the structure of minimum spanning trees is presented in this paper. Measures of complex networks are built based on the closing prices of stocks of the main companies traded on the Mexican Stock Market. We find that the City block and Chi distances not...

This paper examines the existence of explosive behaviors of public debt in the USA. Using the Supremum Augmented Dickey-Fuller (SADF) and the Generalized SADF tests on data ranging from 1966 to 2018, we show that there is evidence of the beginning and end of several public debt explosiveness in...

The main aim of the paper is to study and determine the optimal sampling frequency for modelling cryptoasset volatility. For that purpose, the noise-to-signal ratio is estimated for six selected cryptoassets, separately for each month of existance on Kraken exchange. The minimal noise-to-signal...

This project shows the algorithm appropriate for short term trading strategies and techniques to leverage these strategies. The Durbin Watson statistic shows market inefficiency. Non-parametric models are used. The returns are not correlated but they show some amount of volatility clusterization...

Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...

Stand-alone marketing models are well-suited to deal with different behavioral features such as variation in transaction frequency (customer heterogeneity with latent classes), recency and attrition (“buy ‘till you die” models), and more general changes in customer transaction rates...

The Indian banking industry is going through turbulent times. With the lowering of entry barriers and blurring product lines of banks and non-banks since the financial sector reforms, banks are functioning increasingly under competitive pressures. Hence, it is imperative that banks maintain a...

The time scale in the world of business is changing faster. While in the beginning of the last century, business decisions could be taken by the owner of the company on a weekly or monthly basis, in the beginning of the 21st century companies have several layers of decision with several vertical...