1. Why a marketing perspective on corporate communication? -- 2. From corporate communication to corporate interaction -- 3. A critical discourse on today´s corporate communication -- 4. What the brave new world of corporate communication looks like -- 5. How to reengineer corporate...

Introduction -- Part 1: Digital Transformation in Marketing and Sales -- Automation of Repetitive Processes in Marketing and Sales -- Roadmap to Marketing Automation -- Dovetailing of Marketing and Sales Automation -- CRM, CXM and Marketing Automation -- Marketing Automation changes Sales --...

1. Predictive Intelligence and the Basic Economic Principles -- 2. Predictive Intelligence at a Glance -- 3. The Predictive Intelligence Ecosystem -- 4. The Predictive Intelligence Maturity Model -- 5. The Predictive Intelligence Self-Assessment -- 6. The Process Model for Predictive...

Part I: Basics and Theories: A Good Base Is Half the Rent -- 1. The Big Picture: Why the Going Gets Tougher! -- 2. The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms! -- 3. The B2B Marketing Maturity Model: What the Route to the Goal Looks Like! -- 4. MarTech...

Template-driven Management: An Introduction -- On the Urgency of Management Reorientation -- The Changing Business Environment -- The Learning Dimension of TBM -- The Process Perspective of TBM -- The Tool Dimension of TBM -- The TBM Skills Triad -- TBM In Innovation Management – The...