Tarabashkina, Liudmila; Quester, Pascale G.; Crouch, Roberta - In: European Journal of Marketing 51 (2017) 9/10, pp. 1669-1694
consumer socialisation (parents, peers, social norms and food advertising). This study aims to address these gaps and offers …-sectional study was undertaken with children aged 7-13 years and their parents/main carers, collecting family metrics from parents and … influences on children through parents. Originality/value For the first time, a wider range of variables was integrated to …