Wu, Keke; Yu, Yan; Dong, Dayong - In: International Journal of Accounting & Information Management 28 (2020) 3, pp. 497-515
Purpose: This paper aims to examine the direct and indirect effects of advertising on investor behavior. Design/methodology/approach: The authors use a novel and direct measure of investor attention: the number of investors whose watch lists has the stock. Findings: The authors find that beyond...