Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this...

The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of...

It gives an overview of the papers of the Competitiveness of the CEE Region in the Global Economy conference. This is a document of the 1st AIB-CEE Chapter Conference and the 2nd Working Conference on Competitiveness. AIB-CEE Chapter and CRC joined to organize an international conference....

Recession in 2008/09 affected almost all the European countries seriously but some of them were hurt to greater extent. The timing of economic downturns can never be appropriate but it found Hungary at the time when it was in a vulnerable condition leading to a prolong struggle to find the way...

The aim of our research is to investigate a company’s purchasing and manufacturing competitive priorities jointly in order to uncover any relationships between them and also their effect on the supply chain tools implemented by the company. We assume that the supplier selection criteria of the...

Despite the importance of the dimension of time in the world of competitive strategy, only a few researches have focused on the issue of the speed of the integration (SOI) in the process of merger/acquisition (M&A) and its impact on the deal-success. This article focused on the issue of speed of...

Based on the finding of the economic studies on the analysis of the performances of the companies from retails sector, this paper aims of analyzing the economic factors which are the basis of economic performances of the new companies from the retails sector of Romania. Starting with an...

The paper aims to advance Futures Research by outlining the context and development perspectives of business Foresight in Visegrad region (that is in: Poland, Czech Republic, Slovakia and Hungary). Authors apply their research to tackle present challenges associated with the limited awareness of...

The main aim of the paper is to present the synthesis of the results of methodological analysis conducted on examples of foresight projects executed in chosen companies representing four companies type: small and medium-sized enterprise (SME), nonprofit-organization, international corporations...

A Versenyképesség Kutatás hatodik, 2019-es felmérésének egyik kiemelt témája a digitalizáció és annak hatása a vállalati gyakorlatra. Az adatok első elemzéséből készült gyorsjelentés egyértelművé tette, hogy a 2008-as pénzügyi, s az azt követő gazdasági válság alatt...