Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the...

Collaborative customer relationship management (CCRM) is a new emerging strategic approach in the consumer goods sector. In the past, collaboration between a supplier and a retailer started with category management and soon proved to generate a mutual benefit for both parties and for the...

Intro -- Table of Contents -- Foreword of the VICS CPFR Committee -- Preface -- 1. Efficient Consumer Response as the Origin of CPFR Prof. Dr. Dirk Seifert, Harvard Business School and University of Massachusetts -- 1.1 The Goals and Tasks of the ECR Concept -- 1.2 The Reversal of the Push...