The production and deployment of social media bots signal the emergence of new political economies that redistribute agency around new technological actors. This has implications for marketing, political action and even private lives. Yet, we have very little systematic knowledge about how bots...

A tanulmány egy kísérleti hibrid (webre tereléses [push-to-web, PtW]) adatfelvétel eredményeit mutatja be, amelyet az európai társadalmak összehasonlító vizsgálatához (European Social Survey, ESS) kapcsolódóan hajtottak végre 2020 decemberében Magyarországon. A kutatás...

The main question of this paper is what factors influence willingness to participate in a smartphone-application-based data collection where participants both fill out a questionnaire and let the app collect data on their smartphone usage. Passive digital data collection is becoming more common,...

There is ample research on how metaphors of life vary both cross-culturally and within culture, with age emerging as possibly the most significant variable with regard to the latter dimension. However, no representative research has yet been carried on whether variation can also occur across...

This study attempts to investigate how Hungarians think about life. By applying a nationwide representative survey of Hungarian adults, we wished to answer the following two research questions: a) what are the major metaphorical conceptualizations of life among Hungarians?; and b) what factors,...

The focus of this paper is brand destruction, however in a slightly different sense than the traditional marketing literature depicts it. The concept of brand destruction basically tends to be discussed either (1) as an accidental, counter-productive event in a campaign which leads to the...

Albeit Hungary is in the first third of the world in the field of transparency and accountability, its position is quite weak in the European Union as well as among the world’s most developed countries at all. In this paper, four reasons of this weakness are observed: existence of digital...

Until 2012 a wide range of Hungarian universities have implemented different kinds of learning management systems (LMS). These frameworks and their applications allow teachers and students to widen their opportunities for common activities as well as non-personal communication and participation:...

From the perspective of a hierarchically ordinated company, the expectations of company leaders about their employees’ necessary competencies play a greater role than the opposite. This paper observes the expectations of leaders and sub-leaders of micro-, small and medium enterprises (with...