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Student‐as‐aspirant: strategic implications for business education
Salem Khalifa, Azaddin - In: European Business Review 21 (2009) 2, pp. 172-190
literature is conducted and the underlying assumptions of previously suggested metaphors are exposed and challenged. The new … extant metaphors are inappropriate for they misrepresent the nature of learning as the core of business schools' offerings to …
Persistent link: https://www.econbiz.de/10014713316
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Shaping the body and technology
Buchanan‐Oliver, Margo; Cruz, Angela; Schroeder, … - In: European Journal of Marketing 44 (2010) 5, pp. 635-652
Purpose – This paper aims to provide a theoretical analysis of contemporary brand communication for technology products, focused on how the human body functions as a metaphorical and communicative device, to shed insight into how technological brands make their products understandable,...
Persistent link: https://www.econbiz.de/10014722651
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Arbor: Interactive Sculpture - From the Tree of Letters to the Tree of Words
Marques, Ana Cristina; Gaspar, Rui Manuel Agostinho; … - In: International Journal of Creative Interfaces and … 8 (2017) 1, pp. 39-53
This article will describe the interactive sculpture Arbor in conceptual and operational terms, analyzing the relation developed with users, peering into the technology and the interfaces installed, checking the elapsed interventions and anticipating possible exploits. Arbor, due to its original...
Persistent link: https://www.econbiz.de/10012043646
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Conceptual Model of Generic Learning Design to Teach Cultural Artifacts in Computing Education: An Analysis Based on Akan Culture in Ghana
Suhonen, Jarkko; Anohah, Ebenezer - In: International Journal of Online Pedagogy and Course … 8 (2018) 4, pp. 50-64
Cultural heritage can provide interesting aspects to computing education. For instance, conceptual understanding of learners can be supported by exemplifying computing concepts with cultural practices. If we are, however, to adapt an indigenously relevant curriculum, then we need to model a...
Persistent link: https://www.econbiz.de/10012046902
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A Strategic Perspective on Using Symbolic Transformation in STEM Education: Robotics and Automation
Rappaport, Jack M.; Richter, Stephen B.; Kennedy, Dennis T. - In: International Journal of Strategic Decision Sciences (IJSDS) 7 (2016) 1, pp. 39-75
and for society as a whole. The model creates analogies and metaphors for various STEM topics using the contents of …
Persistent link: https://www.econbiz.de/10012047488
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An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing
Rappaport, Jack M.; Richter, Stephen B.; Kennedy, Dennis T. - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 2, pp. 85-106
framework creates metaphors for various IT topics using music. The theory of embodied cognition or grounded cognition argues … metaphors. The model was implemented at the secondary and university levels using both a formative and summative evaluation …
Persistent link: https://www.econbiz.de/10012047538
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Addressing Tipping Points for a Precarious Future
O'Riordan, Timothy (contributor);  … - 2013
focuses on the various characterisations and metaphors of tipping points, on the scope for anticipating their onset, the …
Persistent link: https://www.econbiz.de/10011688501
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From the global to the everyday: Anti-globalization metaphors in Trump's and Salvini's political language
Freistein, Katja; Gadinger, Frank; Unrau, Christine - 2020
narratives, metaphors, and emotions. We argue that right-wing populists skillfully present abstract phenomena of globalization … and translate them to individual experiences of 'ordinary people'. Metaphors play a crucial role in populist storytelling … recent cases of 'successful' right-wing populist, anti-globalization storytelling, which build on strong metaphors. One is …
Persistent link: https://www.econbiz.de/10012197977
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From war to change, from resistance to resilience: Vicariance, bricolage and exaptation as new metaphors to frame the post COVID-19 era
La Sala, Antonio; Fuller, Ryan Patrick; Calabrese, Mario - In: Administrative Sciences 12 (2022) 3, pp. 1-17
In complex societal contexts, resilience seems the only way to survive and prosper. This is even truer when considering the present COVID-19 pandemic and its detrimental effects on global health systems and on every aspect of life. The impact was so deep that the World Health Organization (WHO)...
Persistent link: https://www.econbiz.de/10014333062
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When the going gets tough, leaders use metaphors and storytelling: A qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises
Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences 13 (2023) 4, pp. 1-42
Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …
Persistent link: https://www.econbiz.de/10014333254