Purpose – The purpose of this research is to show how corporate social responsibility (CSR) is actually implemented and managed in business practice by a mobile communications provider in Switzerland. Based on this presentation the paper aims to analyze whether this implementation in the firm...

"The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by the events surrounding the recent financial crisis. Stakeholders Matter challenges the basic assumptions of this model, in particular traditional economic...

Challenged by recent incidents as they occurred at Enron, WorldCom, Disney and Xerox, management has to rethink its values and to consider the expectations of their stakeholders. In reality, it can be observed that some firms are already on a learning path to adopt a broader...