Filbeck, Greg; Preece, Dianna; Woessner, Stephen; … - In: International Journal of Bank Marketing 28 (2010) 4, pp. 252-266
Purpose – The purpose of this paper is to examine whether community banks have gained market share at the expense of … larger, regional banks in small metropolitan statistical areas (MSAs). The authors also seek to examine market share gains of … community banks relative to each other. Design/methodology/approach – The empirical research is conducted using deposit and …