Purpose To mitigate negative human-induced impact on the planet, consumption patterns need to be changed urgently. The … purpose of this paper is to investigate how companies can drive sustainable consumption patterns. Design …/methodology/approach The paper discusses six illustrative cases of sustainable consumption initiatives by companies: their strategies …

Purpose – This paper aims to investigate consumers' perspectives on sustainable clothing consumption and to examine … consumers in relation to their sustainability behaviour. Findings – Focus group participants had a limited awareness of the … sustainability impacts of clothing. Where participants displayed pro‐environmental behaviour, this was not necessarily intentional …

their customers. These companies, studied by Bocken (2017), have been able to reduce the consumption of both themselves and …