Hoon Ang, Swee; Jung, Kwon; Keng Kau, Ah; Meng Leong, Siew - In: Journal of Consumer Marketing 21 (2004) 3, pp. 190-207
Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were....