Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely hit a country was, the more ethnocentric respondents were....

Perceptual maps and trees are widely used for business applications like advertising development, product design and product positioning. Maps and trees are however intrinsically different in terms of how well they can represent consumer perceptions of product‐market structure. Draws on recent...

Purpose: While within-firm service failure and recovery have been studied extensively, the context in which a service failure at one firm “spills over” and provides an opportunity for an external firm (a subsequent service provider) to recover (compensate) a customer has received limited...

In 2021, the global motion picture market, consisting of streaming and theatrical movies, had a combined total revenue of 99.7 billion dollars. It is also evolving in a very interesting way: “The digital movie market accounted for 72% of the combined theatrical and home/mobile entertainment...