Walker, Mary; Langmeyer, Lynn; Langmeyer, Daniel - In: Journal of Consumer Marketing 9 (1992) 2, pp. 69-76
Considers the results of recent studies of celebrity endorsers in advertisements. Analyses the results of a particular study evaluating three product categories: bath towels, blue jeans, and VCRs; two endorsers: Madonna and Christie Brinkley; and the product when advertised by each celebrity....