Atkova, Irina; Ahokangas, Petri - In: Journal of business models : JOBM 8 (2020) 2, pp. 57-72
Purpose: Extant research on business models does not address the question of business model evolution. Therefore, the purpose of this paper is to explore how we can capture the dynamism of business models. Approach: We examine the applicability of the principles of complexity theory as an...