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Dynamic effects of business cycles on business relationships

Alajoutsijärvi, Kimmo; Mainela, Tuija; Ulkuniemi, Pauliina - In: Management decision : MD 50 (2012) 2, pp. 291-304

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Perceived customer involvement and organizational design in project business

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Personal interaction and customer relationship management in project business

Mainela, Tuija; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 28 (2013) 2, pp. 103-110

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Personal interaction and customer relationship management in project business

Mainela, Tuija; Ulkuniemi, Pauliina - In: Journal of Business & Industrial Marketing 28 (2013) 2, pp. 103-110

Purpose – The purpose of this paper is to examine the role of personal interaction in customer relationship management in the project business. The research question addressed is: How is personal interaction intertwined with the management of customer relationships in the project business?...

Persistent link: https://www.econbiz.de/10014843161