Cambra‐Fierro, Jesús J.; Polo‐Redondo, Yolanda - In: Journal of Business & Industrial Marketing 26 (2011) 6, pp. 395-406
, satisfaction, proved trust and commitment explain the long‐term orientation of the relationships in the SC. Research limitations … profiles of trust. Practical implications – The article includes several implications about how to communicate with customers … and suppliers, how to cooperate with customers and suppliers, why buyers trust suppliers, how buyers perceive satisfaction …