Sultan, Suhail; Sultan, Wasim I.M. - In: Journal of Small Business and Enterprise Development 27 (2020) 7, pp. 1069-1083
Purpose: This study addresses the impact of the corona crisis on the performance of women small- to medium-sized enterprises (MSMEs) and explores the adopted innovative strategies by these women to stay in their businesses. Design/methodology/approach: Both quantitative and qualitative methods...