Durvasula, Srinivas; Lysonski, Steven - 2009
efficiencies is by offshoring selected business operations to overseas firms. Such offshoring, however, has generated public … concern and, in some cases, outrage. Angst against offshoring is based on many perceptions, including perceived job losses and … relations problem in justifying their offshoring activities. Yet, no systematic study has investigated why some consumers feel …