Showing 1 - 10 of 16
Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial …
Persistent link: https://www.econbiz.de/10010911086
This article extends the Berry, Levinsohn, Pakes (1995) model to include retail services by Boston supermarkets in an equilibrium model of breakfast cereals and then tests alternative vertical pricing games between manufacturers and supermarkets to ascertain who’s got the pricing power....
Persistent link: https://www.econbiz.de/10010913415
Persistent link: https://www.econbiz.de/10011275300
Persistent link: https://www.econbiz.de/10011275385
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10005310639
This paper documents the extent of cooperative penetration into branded dairy product markets and presents case study evidence on competitive strategies in the skim/low fat milk, whole milk, cottage cheese, butter, margarine, and ice cream markets. We employ data for 51 local market areas from...
Persistent link: https://www.econbiz.de/10005310655
This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers...
Persistent link: https://www.econbiz.de/10009320451
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10010635635
Persistent link: https://www.econbiz.de/10010635647
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10010635661