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When Can a Generic Advertising Program Increase Farmer Returns?

Freebairn, John W.; Goddard, Ellen W.; Griffith, Garry R. - In: Australasian Agribusiness Review 13 (2005)

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …

Persistent link: https://www.econbiz.de/10010923363

Revisiting Australian Pork Sales Response to Advertising 1985 - 1997

Zhang, Lin; Goddard, Ellen W. - Australian Agricultural and Resource Economics Society … - 1999

The pig meat market in Australia is characterized by generic (fresh pork, bacon etc.) advertising. These advertising expenditures are funded from collective levies from pig producers. At the same time, there are extensive brand advertising activities in the pig market. So far, there have been...

Persistent link: https://www.econbiz.de/10010878616

Advertising and Australian Pig Producers Welfare

Zhang, Lin; Goddard, Ellen W. - Australian Agricultural and Resource Economics Society … - 2000

Persistent link: https://www.econbiz.de/10010879988

Optimal International Promotional Expenditure - the case of differentiated vs. non-differentiated products

Conboy, Paula; Goddard, Ellen W. - Australian Agricultural and Resource Economics Society … - 1991

Persistent link: https://www.econbiz.de/10010880391

International Wool Promotion Effectiveness

Goddard, Ellen W.; Griffith, Garry R.; Quilkey, John J.; … - Australian Agricultural and Resource Economics Society … - 1993

Persistent link: https://www.econbiz.de/10010882468

Factors Affecting Cheese Trade in Asia

Norman, Ben; Goddard, Ellen W. - Australian Agricultural and Resource Economics Society … - 1999

Persistent link: https://www.econbiz.de/10010908413

Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers

Goddard, Ellen W.; Boxall, Peter C.; Emunu, John Paul; … - Department of Resource Economics and Environmental … - 2007

. Further specific research on the reasons why consumers purchase organic would allow the industry to develop better marketing …

Persistent link: https://www.econbiz.de/10005014765

Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising

Goddard, Ellen W.; Shank, Benjamin; Panter, Chris; … - Department of Resource Economics and Environmental … - 2007

. The various different disaggregations of Canadian chicken consumption are used in a number of simulation models to … province. The results also suggest that health and convenience attributes are driving Canadian consumer preferences. Simulation …

Persistent link: https://www.econbiz.de/10005014767

Value-Added Meat: Measuring Past Successes and Predicting Future Winners

Goddard, Ellen W.; Schram, Craig; Huang, Wenzhao; Yang, Jun - Department of Resource Economics and Environmental … - 2010

credence attribute, by degree of processing and by marketing strategies. The literature suggests that one of the most important … product introductions or changes in product quality are shown, in this report, to be accompanied by significant marketing … itself as being 100% grain fed. Marketing strategies, such as working with the Health Check™ program of the Heart and Stroke …

Persistent link: https://www.econbiz.de/10009216596

Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter

Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, … - Southern Agricultural Economics Association - SAEA - 2012

The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known...

Persistent link: https://www.econbiz.de/10009421051