follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …

Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …

psychological concepts in their marketing and branding tactics. …

I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome …

important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …