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An Evaluation of Fluid Milk and Cheese Advertising
Sun, Theresa Y.; Blaylock, James R. - Economic Research Service, Department of Agriculture - 1993
Increased advertising expenditures raised fluid milk sales nearly 5 percent, or by about 7,455 million pounds, during September 1984-September 1991. Sales of natural and processed cheese consumed at home rose by about 25 million pounds and 290 million pounds in the same period because of...
Persistent link: https://www.econbiz.de/10010882640
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An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces
Babanov, A.; Ketter, W.; Gini, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...
Persistent link: https://www.econbiz.de/10005288780
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Production Inefficiency in Fed Cattle Marketing and the Value of Sorting Pens into Alternative Marketing Groups Using Ultrasound Technology
Koontz, Stephen R.; Hoag, Dana L.; Brethour, John R.; … - In: Journal of Agricultural and Applied Economics 40 (2008) 03
overfed. Thus, there is a production inefficiency associated with batch marketing. We simulate the value of sorting animals … through weight and ultrasound measurements from original pens into smaller alternative marketing groups. Sorting exploits the …
Persistent link: https://www.econbiz.de/10005320814
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WELFARE EFFECTS OF ECO-LABEL PROLIFERATION: TOO MUCH OF A GOOD THING?
Lohr, Luanne - Department of Agricultural and Applied Economics, … - 1998
using a simulation model of market segmentation. Under the assumptions made, segmentation reduces producer surplus while …
Persistent link: https://www.econbiz.de/10005330899
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The Relative Performance of In-Sample and Out-of-Sample Hedging Effectiveness Indicators
Dahlgran, Roger A. - Department of Agricultural and Consumer Economics, … - 2009
-sample and out-of-sample hedging effectiveness estimators. Through mathematical and simulation analysis we determine the …
Persistent link: https://www.econbiz.de/10009368376
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TIMELY RESOURCE ALLOCATION BETWEEN R&D AND MARKETING: A SYSTEM DYNAMICS VIEW
SOYDAN, AHMET ILKER; ONER, M. ATILLA - In: International Journal of Innovation and Technology … 09 (2012) 02, pp. 1250012-1
Trade-off between marketing and research and development (R&D) has always been a dilemma in management science for many … marketing and/or R&D in spite of insufficient purchasing power and market saturation for new products.Using a system dynamics … contains severe difficulties in terms of planning and strategy for marketing and R&D. The budgets to be shared by R&D and …
Persistent link: https://www.econbiz.de/10010556607
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An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces
Babanov, Babanov, A.; Ketter, Ketter, W.; Gini, Gini, M. - Erasmus Research Institute of Management (ERIM), … - 2008
We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...
Persistent link: https://www.econbiz.de/10010731329
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Estimating duration intervals
Franses, Philip Hans; Vroomen, Vroomen, B.L.K. - Erasmus Research Institute of Management (ERIM), … - 2003
Duration intervals measure the dynamic impact of advertising on sales. More precise, the p per cent duration interval measures the time lag between the advertising impulse and the moment that p per cent of its effect has decayed. In this paper, we derive an expression for the duration interval...
Persistent link: https://www.econbiz.de/10010731552
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Grain Marketing Strategies Within and Across Lifetimes
Peterson, Hikaru Hanawa; Tomek, William G. - In: Journal of Agricultural and Resource Economics 32 (2007) 01
To reconcile the discrepancy between the efficient market hypothesis and grain marketing recommendations by advisory … services and extension programs, simulated prices from an efficient market are used to compare performance of marketing …
Persistent link: https://www.econbiz.de/10005805358
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FORWARD SHIPPING OPTIONS FOR GRAIN BY RAIL: A STRATEGIC RISK ANALYSIS
Priewe, Steven R.; Wilson, William W. - Department of Agribusiness and Applied Economics, North … - 1997
forward and guaranteed shipment. A dynamic stochastic simulation model was developed to analyze grain shipping and …
Persistent link: https://www.econbiz.de/10005806251