brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … guidance of SLA as a leveraging strategy is critical. The unique marketing opportunities associated with popular sporting … marketing and sponsorship literature by proposing and empirically validating a new construct. Theoretically, it examines …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …€™ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …

In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make … buyers aware of products. However, the eective marketing strategy is often subtle since marketing tactics can make buyers … cautious. This paper provides a framework to analyze an eective marketing strategy to persuade an inattentive buyer in an …

article examines the different ways in which modern marketing methods were introduced in Spain during the 1950s and the 1960s …. It demonstrates that marketing as both concept and practice faced fierce cultural resistance, manifest in the derided …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …