This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data … show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro …

mismo. Se utilizan los modelos de ecuaciones estructurales sobre una muestra de 319 alumnos en una asignatura de marketing … used on a sample of 319 students in a marketing subject at a Spanish public university. The results obtained show that …

the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … arewilling to buy and pay. The orientation of marketing that is focused primarily applied to theproduction phase, to ensure the …

The present study which started in 1999 is framed in the INCOYAM project. Marketing systems of yam are analyzed in … financing. This situation did not allow establishing an equilibrated comparison of yam marketing systems. The three countries … commercialize a similar product but their marketing systems and the structures of their marketing chain varies from one country to …

In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the …, evolution and techniques of digital marketing. Specifically, the text extends to the understanding of seven tools: the corporate … website and online store, blogs, social networks, e-mail marketing, SEO, SEM, and digital advertising. Its proper use reverts …

conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of …

a key factor for programming it seems that there is not a full adoption of marketing principles and techniques in this …

Marketing has evolved as a relevant scientific discipline in Spain over the last years. This paper tries to highlight … compare the major research which reviews marketing discipline in our country and we examine the content of the last eight … editions of the main conference on marketing held in Spain, the Spanish Marketing Academic Conference. The final objective of …