Membiela-Pollán, Matías; Pedreira-Fernández, Natalia - In: Atlantic Review of Economics (ARoEc) 3 (2019) 3
In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the …, evolution and techniques of digital marketing. Specifically, the text extends to the understanding of seven tools: the corporate … website and online store, blogs, social networks, e-mail marketing, SEO, SEM, and digital advertising. Its proper use reverts …
