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La gestión del supermercado virtual: Tipificación del comportamiento del cliente online
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112
This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...
Persistent link: https://www.econbiz.de/10010280549
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Food industry & marketing
Kamenidis, C. (agent) - 1987
Persistent link: https://www.econbiz.de/10000831994
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Marketing appliqué : système et plan
November, Andràs - 1986 - 2. éd. revue et augmentée
Persistent link: https://www.econbiz.de/10000749918
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Marketing reklám : ötnyelvű értelmező szótár
Bienerth, János (revision) - 1989
Persistent link: https://www.econbiz.de/10000770266
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Les stratégies de rupture : créatrices de marchés
Bijon, Claude - 1991
Persistent link: https://www.econbiz.de/10000817217
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Unternehmenskultur und Marketing von Rundfunk-Unternehmen
Saxer, Ulrich (ed.); Krulis-Randa, Jan S. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000759630
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Revue française du marketing
Paris : ADETEM; früher: Paris : Bordas-Dunod-Gauthier … - Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10000428931