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~language:"fra"
~subject:"Firmenimage"
~subject:"Markenpolitik"
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Names in commerce and industry : past and present
Kremer, Ludger
(
ed.
);
Ronneberger-Sibold, Elke
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003647122
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Stratégie et gestion de la marque industrielle : produits et services, business to business
Malaval, Philippe
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1998
Persistent link: https://www.econbiz.de/10004023078
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3
Le système de la marque
Krejtman, Charles
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1998
Persistent link: https://www.econbiz.de/10004028133
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4
Branding management : a marque, de l'idée à l'action
Lewi, Georges
(
contributor
); …
-
2007
-
2. éd.
Persistent link: https://www.econbiz.de/10004882882
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