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La 4e de couv. indique : "Comment appréhender les grands enjeux du marketing et du management des services aujourd … avantage concurrentiel ; servuction, qualité de service et gestion des ressources humaines ; marketing des services, défis et …
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A discrepancy exists in the literature regarding the type of suppliers to consider when targeting discontinuous innovation (DI). Some authors suggest that DI require leveraging knowledge from a selection of familiar and trustful suppliers, whereas others claim that DI requires leveraging distant...
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