accounting for intangible assets, and namely for brands. It is then highly interesting to study whether the treatment developed …

— one responsible for equity and the other for fixed-income investments — in an asset management company attempting to … processes through the introduction of new calculative devices. The equity group was perceived to be more successful than the …

must be entered on the balance sheet as assets if due to past events they may be disposed of, a cash inflow is probable and … their value can be reliably estimated. Other assets may not be entered on the balance sheet." Yet, in the context of R … recognized as expense as soon as these costs are incurred. Second, development costs should be capitalized as intangible assets …