Bourreau, Marc; Gensollen, Michel; Perani, Jérôme - In: Revue d'Économie Industrielle 100 (2002) 1, pp. 119-136
[eng] The economic literature considers that in the media industry, production is characterized by large fixed costs and economies of scale. This idea is questioned by empirical evidence : it is often the case that the larger the audience for a program or a movie, the higher the production cost....
