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Étude du lien entre l'intention de recommander une entreprise et la valeur à vie de ses clients
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Recherche et applications en marketing
27
(
2012
)
4
,
pp. 121-143
Persistent link: https://www.econbiz.de/10010199780
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