Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...

This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers preferences. In order to take in account cultural differences, we conducted interviews with consumers and experts from two countries, France and Tunisia. Our results suggest that the...

L’Oréal propose à des étudiants du monde entier de créer un nouveau produit pour l’une de ses marques et devenir ainsi chef de produit du groupe le temps d’un concours. Même si des objectifs de communication sont souvent avancés pour justifier ce type d’actions, une analyse...

To address a gap in the literature that deals with official quality labels, the article proposes a methodology for analysis and a conceptual framework that are subsequently applied to two such quality labels from the south west region of France : ‘Volaille Fermières des Landes’ and...

Dans un contexte de recherche de stratégie appropriée pour concilier les intérêts économiques aux intérêts environnementaux, nous nous interrogeons sur les opportunités de collaboration offertes aux entreprises. Nous analysons ainsi dans quelles mesures et sous quelles conditions la...

Les modifications de l’environnement économique constituent pour les entreprises des incitations à modifier leurs prix. On observe toutefois que l’ampleur de ces révisions est assez modérée et que près d’une fois sur deux, ces révisions consistent en une baisse de prix.

This paper provides some new empirical features on price setting behaviour for French producers using micro data underlying the producer and business-services price indices over the period 1994-2005. Some crucial methodological issues on the collection of producer prices are raised. Then, the...

This paper analyses the degree of price rigidity and of inflation persistence across different product categories with particular focus on regulated prices and services for the individual EU15 countries, as well as for the EU15 and the euro area aggregates. We show that services and those HICP...

Microeconomic price rigidity is one of the main assumptions of the neo-keynesian macroeconomic models. Firms are not able to adjust continuously their prices. In this paper, we make a synthesis of the main microeconomic price setting theoretical models and of their empirical counterparts. Price...

This paper reports the results of a survey conducted by the Banque de France during winter 2003-2004 to investigate the price-setting behavior of French manufacturing companies. Prices are found to adjust infrequently; the median firm modifies its price only once a year. Price reviews are more...