Figuié, M.; Mayer, J. - Unité Mixte de Recherche Marchés, Organisations, … - 2010
informal open-air market and supermarket- in consumers trust. Our study is based on the empirical case of Hanoi consumers … (Vietnam) and vegetables safety. Food safety issues and trust building process in the Vietnamese food chain have changed … dramatically during the last years. Quality sign on vegetables can improve consumers trust. But this effect is limited: with or …
