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This chapter is the introduction to the book Nudge and the Law: A European Perspective. It sets the scene for an exploration of the legal implications of the emergent phenomenon of behaviourally informed intervention. More precisely, we focuses on the challenges and opportunities it may offer to...
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Cet article a pour objectif d’explorer deux stratégies pouvant répondre au problème d’arrivée à maturité du «marché» de la collecte de fonds dans le secteur associatif : rajeunir la cible visée et changer d’outil marketing. Après une revue de littérature, il présente les...
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