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Proximités émotionnelle et relationnelle comme facteurs explicatifs du transfert de sens affectif entre marques de presse et marques

Valette-Florence, Rita - In: Recherche et applications en marketing 27 (2012) 3, pp. 31-55

Persistent link: https://www.econbiz.de/10010199789

Les services gratuits issus de l'économie numérique : faut-il, et comment, les valoriser ?

Bourgeois, Alexandre - In: Economie et statistique 517/518/519 (2020), pp. 147-165

Persistent link: https://www.econbiz.de/10013557057

Accounting for brands in IAS 38 of IASC (intangible assets) compared with French and German practices : an illustration of the difficulty of international harmonization

STOLOWY, Herve; HALLER, Axel; KLOCKHAUS, Volker - HEC Paris (École des Hautes Études Commerciales) - 1999

accounting for intangible assets, and namely for brands. It is then highly interesting to study whether the treatment developed … IAS 38 concerning brands and the related practices in France and Germany. Despite the existence of numerous points of …

Persistent link: https://www.econbiz.de/10005007882