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Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine

hypotheses and test them using an experiment on 200 university students. The findings suggest that societal communication …

Persistent link: https://www.econbiz.de/10008532600

Benoît-Moreau, Florence; Parguel, Béatrice; … - Université Paris-Dauphine

advertisement sincerity, ecological image and attitude towards the product and the firm.The experiment held on 640 subjects …

Persistent link: https://www.econbiz.de/10008457292

Gagey, Frédéric - In: Revue économique : revue bimestrielle 37 (1986) 1, pp. 5-30

Persistent link: https://www.econbiz.de/10001007750

Roehner, Bertrand M. - 1990

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Saucier, Philippe - 1990

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Deloche, Régis - In: Revue économique : revue bimestrielle 46 (1995) 3, pp. 951-960

Persistent link: https://www.econbiz.de/10001333553

Devillebichot, Guy - In: Confiance et gestion : numéro spécial XXe anniversaire, (pp. 67-85). 1998

Persistent link: https://www.econbiz.de/10001375367

Gayant, Jean-Pascal - In: L'empirique en économie industrielle : [recueil des …, (pp. 231-240). 1996

Persistent link: https://www.econbiz.de/10001321474

Garapin, Alexis (contributor) - In: L'empirique en économie industrielle : [recueil des …, (pp. 25-38). 1996

Persistent link: https://www.econbiz.de/10001321490

Grandmont, Jean-Michel - In: Revue d'économie politique 104 (1994) 2, pp. 277-293

Persistent link: https://www.econbiz.de/10001165842