This paper tries to examine what are the conditions of the diffusion of Corporate Social Responsibility in the first tier suppliers. These types of firms are specific because, if they are subcontractors, they are also big firms with a real capability to develop their own strategies. We discuss...

This paper tries to examine what are the conditions of the diffusion of Corporate Social Responsibility in the first tier suppliers. These types of firms are specific because, if they are subcontractors, they are also big firms with a real capability to develop their own strategies. We discuss...

Prêt à communiquer aux seniors ? J'ai identifié le marché des seniors comme une opportunité, mais j'hésite encore à me lancer. J'ai peur de faire vieillir l'image de ma marque. Je crains de stigmatiser les seniors dans ma communication. Je m'interroge sur la pertinence du marketing...