Ebbes, Peter; Huang, Zan; Rangaswamy, Arvind - 2013
accurately, marketers would need good knowledge of the social network structure. However, many social networks of relevance to … marketers are large, complex, or hidden, making it prohibitively expensive to map out an entire social network. Instead …, marketers often need to work with a sample (i.e., a subgraph) of a social network. In this paper we evaluate the efficacy of …
