Salançon, A. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
The very uneven development of electronic trade (BtoC) arouses a lot of questions, and more particularly in the agro food sector. From a training course for agro food firms on marketing via Internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new...