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Rétablir l'anthropos dans la r...
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La prospective de styles de vie et son application dans le marketing public
Askegaard, Søren
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1991
Persistent link: https://www.econbiz.de/10000827841
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Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance
Rémy, Eric
;
Roux, Dominique
;
Arnould, Eric J.
; …
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10014633064
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