This chapter is the introduction to the book Nudge and the Law: A European Perspective. It sets the scene for an exploration of the legal implications of the emergent phenomenon of behaviourally informed intervention. More precisely, we focuses on the challenges and opportunities it may offer to...

This chapter provides a detailed analysis of the economic, legal and public policy rationales for the application of taxes and other fiscal measures on health-related commodities. The motivation for such taxes has been more often linked to the fiscal revenues generated than to their potential...