Quality assurance is a means of quality management which is essential in interfirm relations, whatever the branch of activity. Small and medium-sized firms are increasingly becoming involved in the process of industry certification. However, little research has been carried out concerning the...

Cette communication s’inscrit le courant Strategy-as-Practice qui considère que la stratégie se construit au travers des actions et des interactions d’individus qui n’occupent pas nécessairement des fonctions de direction dans l’organisation (Golsorkhi, 2006 ; Golsorkhi et al., 2010 ;...