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Nudge is a semantically multifarious concept that originates in Thaler and Sunstein's (2008) popular eponymous book. In one of its senses, it is a policy for redirecting an agent's choices by only slightly altering his choice conditions, in another sense, it is concerned with bounded rationality...
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We use the "symbolic contagion" concept (Rozin and Nemeroff, 1994) and its adaptation to the food modernization framework by Fischler (1994) to analyse the interactions between quality signs and points of sales -street vending, formal and informal open-air market and supermarket- in consumers...
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La 4è de couv. indique : "Ce livre décortique notre quotidien de shoppeur dans ses plus infimes détails et lève le voile sur le comportement d'achat impulsif, souvent incompris et mal perçu. Quelles sont ses causes et ses déterminants ? Est-il vraiment un acte dénué de raison ou...
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comportementales. Les mécanismes de la persuasion publicitaire y sont revisités à l'aune de la cognitive appraisal theory of emotion et … réactions électrophysiologiques de l'émotion et la formation des attitudes. Cet ouvrage s'adresse aussi bien aux étudiants et …
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Since 1 June 2003 the file of the Central Office for Credits to Private Individuals has recorded information relating to all consumer credits and mortgage loans contracted by natural persons for private purposes, as well as any payment defaults resulting from these loans. This registration aims...
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