At a time in which behavioural science has gained increasing attention for the design of population-wide health interventions, this chapter discusses its potential contributions to the prevention and control of Non-Communicable-Diseases (NCDs). Given the largely preventable nature of NCDs, any...

This chapter is the introduction to the book Nudge and the Law: A European Perspective. It sets the scene for an exploration of the legal implications of the emergent phenomenon of behaviourally informed intervention. More precisely, we focuses on the challenges and opportunities it may offer to...