accurately, marketers would need good knowledge of the social network structure. However, many social networks of relevance to … marketers are large, complex, or hidden, making it prohibitively expensive to map out an entire social network. Instead …, marketers often need to work with a sample (i.e., a subgraph) of a social network. In this paper we evaluate the efficacy of …

many network models of economic social structure ignore this feature and rely instead on stylized one … interorganizational ownership network as our case, we discover a composite – or “hybrid” – model of economic networks that combines … elements of prior stylized models. The network contains a disconnected periphery conforming closely to a “transactional” model …