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Le travail de la
gamification
: enjeux, modalités et rhétoriques de la translation du jeu au travail
Savignac, Emmanuelle
(
ed.
);
Andonova, Yanita
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011794921
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A vaincre sans péril, on triomphe sans gloire! : l'effet de l’incertitude de gagner sur la qualité de l'expérience client durant les interactions gamifiées
Leclercq, Thomas
- In:
Recherche et applications en marketing : RAM
37
(
2022
)
3
,
pp. 71-100
Persistent link: https://www.econbiz.de/10013387624
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