Aurier, P.; Masson, J.; Siadou-Martin, B.; Sirieix, L. - Unité Mixte de Recherche Marchés, Organisations, … - 2011
This paper examines how SME managers in the agro-food sector include sustainable development into their marketing strategy. We focus on the link between sustainable development and performance, the impact of environmental factors on their practices and the limits that they perceive when trying...