It is a general tendency among the Hungarian fruit and vegetable producers to claim of the supermarket retail chains. However, hardly any mention is made of the successful small-scale producers, which are able to become direct suppliers. What are their characteristics, what are their individual...

It is a general tendency among the Hungarian fruit and vegetable producers to claim of the supermarket retail chains. However, hardly any mention is made of the successful small-scale producers, which are able to become direct suppliers. What are their characteristics, what are their individual...

Le marketing relationnel suppose l’engagement de la part des consommateurs. Cet engagement repose sur la confiance entre les consommateurs et leur prestataire. Or il peut exister un refus d’engagement du fait de la réactance psychologique sans que cela ne se traduise nécessairement par une...